Head of Paid Marketing (f/m/x)

Permanent employee, Full-time · Home Office

Hop on your next adventure with us!
Citizens of the world are about to start exploring our planet again - so we are gearing up to offer them the trips they are dreaming of. We have a unique market position, ambitious goals and we are looking for a talented Marketing leader to drive incremental new user acquisition.
What's in it for you?
  • The chance to join one of the hottest start-ups in travel and shape the future of personalized, authentic and sustainable travel.
  • A very open, transparent and caring company culture with a fast and agile development cycle.
  • Nothing is set in stone yet - your input can make a strong impact!
  • A commitment to sustainability and building a planet positive company through our partnership with Planetly.org
  • We value your participation in Tourlane's success and therefore we complement your cash compensation with a package of employee stock options (ESOP).
  • Oh and have you heard of our legendary team events?
What is the role about?
  • With your team, build programs and campaigns aimed at acquiring net new users.
  • Partner closely with our data & tech team to cultivate the most effective marketing tech stack, consistently focused on improving onboarding acquisition and overall marketing efficiency.
  • Work closely with the Sales and Travel Product teams to maximize growth along our most profitable destinations while fully utilizing internal sales agent availability.
  • Partner with the Director of Organic Growth to develop a long term strategy for the Marketing team.
What will you need to be successful?
  • 6+ years in B2C growth marketing, with direct hands-on experience in running acquisition and lifecycle marketing programs.
  • Significant experience in Paid Marketing, with an emphasis on SEM, Social, Display, and Native Advertising.
  • Strong analytical background, particularly in leveraging data to make informed decisions that affect Tourlane’s business trajectory. Special focus on data analysis, visualization, and forecasting.
  • Ability to think strategically, resolve problems quickly, and consistently challenge and improve upon the status quo.
  • You know how to inspire and share a vision to get teams to enthusiastically follow you.
  • You are an outstanding communicator.
  • You are fluent in English, German would be an asset.
  • And last but not least, you are a travel enthusiast!
About us
Tourlane creates unique adventures and authentic travel experiences to the most breath-taking destinations in the world. We seamlessly connect people with our travel experts to create personalized trips and deliver meaningful memories in every step of the journey. We offer trips such as camping safaris in the Serengeti, diving in the Galapagos, or hiking trips through Patagonia.

Our vision is to become the leading tech company for multi day tours and to create the best experience in travel for our customers. We are backed by top tier investors, including Sequoia (US), Spark Capital (US), DN Capital (UK) and Holtzbrinck Ventures (Germany) as well as the founders of AirBnb, Trivago and GetYourGuide.

Tourlane - #nextleveltravel

Sounds interesting? We are excited to get to know you!

Your application
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